Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising
Mobile app advertising: the wild frontier where brands hope to strike gold, but most end up with fool’s gold instead....
TECH FEEDS
Mobile Web Ads: The Walking Dead of Digital Marketing
Mobile web advertising is the embarrassing uncle at Thanksgiving—awkward, outdated, and somehow still getting attention despite adding no value to...
Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress
Adtech is starting to feel like a carnival funhouse—flashy, disorienting, and filled with surprises that make you question your life...
Disney Gets Dirty: Playing in Programmatic’s Muddy Waters
Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse has...
The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?
Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new operating...
From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream
When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I wasn’t...
When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance
In a move that has the advertising world clutching its collective coffee cups a little tighter, Omnicom Group has thrown...
Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship
There’s now a saying in adtech: when PR people reach out to you with coy smiles and cryptic non-announcements, you’re...
Ensure a successful Q4 with ShareASale’s partner checklists
As consumer attention starts shifting to the holidays, it is critical to now focus on your Cyber Week planning and...
What’s happening with ShareASale? Your questions answered.
The Awin Group’s new President Adam Weiss answers your burning questions about the future of ShareASale. “I heard ShareASale is...
