Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship
There’s now a saying in adtech: when PR people reach out to you with coy smiles and cryptic non-announcements, you’re...
TECH FEEDS
Sam Bloom: Marketing’s Last Sane Man?
How He’s Keeping His Cool While Everyone Else Chases Trends If marketing today is a three-ring circus, Sam Bloom is...
Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising
Mobile app advertising: the wild frontier where brands hope to strike gold, but most end up with fool’s gold instead....
Mobile Web Ads: The Walking Dead of Digital Marketing
Mobile web advertising is the embarrassing uncle at Thanksgiving—awkward, outdated, and somehow still getting attention despite adding no value to...
Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress
Adtech is starting to feel like a carnival funhouse—flashy, disorienting, and filled with surprises that make you question your life...
Disney Gets Dirty: Playing in Programmatic’s Muddy Waters
Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse has...
The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?
Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new operating...
From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream
When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I wasn’t...
What is an affiliate marketing niche?
Defining a market strategy is key to helping any business grow. For most brands, affiliate marketing can be a hidden...
An introduction to high ticket affiliate marketing
Affiliate marketing centers around driving traffic to advertisers to encourage clicks and sales, and it can be used for a...
