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The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion
Let’s talk about The Trade Desk (TTD) and their latest contribution to the world of advertising—what can only be described...
From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream
When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I wasn’t...
The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?
Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new operating...
Disney Gets Dirty: Playing in Programmatic’s Muddy Waters
Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse has...
Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress
Adtech is starting to feel like a carnival funhouse—flashy, disorienting, and filled with surprises that make you question your life...
Mobile Web Ads: The Walking Dead of Digital Marketing
Mobile web advertising is the embarrassing uncle at Thanksgiving—awkward, outdated, and somehow still getting attention despite adding no value to...
Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising
Mobile app advertising: the wild frontier where brands hope to strike gold, but most end up with fool’s gold instead....
Sam Bloom: Marketing’s Last Sane Man?
How He’s Keeping His Cool While Everyone Else Chases Trends If marketing today is a three-ring circus, Sam Bloom is...
Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship
There’s now a saying in adtech: when PR people reach out to you with coy smiles and cryptic non-announcements, you’re...
When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance
In a move that has the advertising world clutching its collective coffee cups a little tighter, Omnicom Group has thrown...
